How using AI is impacting the automotive industry?


Introduction

You must have heard that cars like General Motors Super Cruise, Mercedes-Benz Distronic Plus, Nissan ProPilot Assist, Tesla Autopilot, and more are driverless in some way or another. In today’s technology-driven world, AI has emerged as a powerful transformation driver for all industries, particularly the automotive industry. It now has an impact on how automakers design, select and drive vehicles. According to industry experts, the AI-infused global market is expected to grow at a CAGR of 39.4% from 2022 to 2030.

Self-driving cars moving around the streets may sound like science fiction, but now we live in a world where, thanks to artificial intelligence (AI), we can see this dream come true- a whole new experience for drivers and a new competitive edge for the automotive industry. Since Elon Musk predicted in 2017 that autonomous driving would be possible in ten years, we are now only four years away from making it a reality. Take, for example, Mercedes Benz, Tesla, Volvo, Bosch, Toyota, Volkswagen, and other large industry players adopting AI technology to gain a competitive advantage and change people’s perceptions of driving. 

What is AI in Automotive Industry?

Artificial Intelligence (AI) is a technology that uses data and algorithms to mimic human decision making and reasoning abilities. Financial services, information and communication technology (ICT), life science, retail, industrial manufacturing, healthcare, automotive, oil and gas, and chemicals are all using algorithms to help systems learn and solve problems on their own. Artificial Intelligence adoption in the automotive industry is lower than in the financial services, ICT, retail, and healthcare industries. The automotive industry can be classified as “new adopters” in terms of AI adoption and implementation. 

How AI is impacting the Automotive Industry?

There are many ways AI is impacting the automotive industry in the present and future, here are some of them:

1. Prevention of accidents: As artificial intelligence (AI) becomes more accessible to car manufacturers, many have focused on one central goal: safety. Since its inception, Tesla has been a leader in automotive AI adoption. An AI-powered interior camera above the rear-view mirrors one of the company’s main innovations for improving cabin safety. The camera detects and monitors the driver’s eyes using AI technology to detect drowsiness and prevent on-road accidents.  And for making this technology possible, a high amount of image datasets are required.

2. Personalization of vehicles: A person’s car can be a significant form of self-expression. Porsche is now offering new AI capabilities to ensure that its customers receive a personalized vehicle and driving experience. Porsche’s “Recommendation Engine”, a machine learning configuration system, suggests vehicle packages based on driver’s individual preferences. 

3. In-car assistance: In-car voice assistance has been relegated to luxury vehicles for decades. AI is now becoming mainstream as it becomes more accessible. Voice recognition is powered by AI utilizing a combination of Natural Language Processing (NLP), and machine learning (ML), and is traditionally regarded as one of the more difficult parts of AI production. Voice recognition translates human speech into digital knowledge after being trained to interpret driver cues. To train machine learning for voice recognition, there is a need for high quality and accurate speech data collection. 

What are the benefits of AI in the Automotive Industry?

Self-driving automobiles are becoming a reality, thanks to artificial intelligence (AI). It not only allows these cars to drive and optimize themselves, but it is also revolutionizing safety regulations. According to the present, level 4 autonomy is being tested, and level 5 autonomy is not far away. We will be able to witness completely commercial self-driving cars once this is accomplished. The automobile industry is about to enter a brand new era, and AI is the only way to make it happen. 

Let’s look at some of the projected positive effects of artificial technology integration on our daily lives to see how it will benefit the automotive sector.

1. Improved safety of vehicles: The use of artificial intelligence in vehicle safety is evident in today’s automobiles. Emergency braking and lane control are available on the majority of autos. These features work with the AI system via cameras and sensors. Emergency braking features, for example, allow the AI to evaluate the distance between moving vehicles and apply the brakes if a collision is expected. This lays the groundwork for self-driving cars to rely on artificial intelligence to make decisions. 

2. Predictive driving capabilities: Artificial intelligence in cars will be able to counter scenarios by making suitable decisions based on information such as road accidents, weather conditions, and heavy traffic via a network of interlinked cars.

3. Traffic management: Every car driver’s worst nightmare is traffic. Nobody enjoys being stuck on their way to work or a business meeting. This frequently results in unpredictable outcomes due to rash actions and a lack of attention to traffic laws. It is possible that it is due to its mechanical nature. For example, a vehicle breakdown in the middle of a major route might interrupt the whole traffic while everyone is trying to get in. Such incidents will be reduced if self-driving cars are standardized around the world. Even with congested lanes, cars can maintain a constant speed or alter paths accordingly because each vehicle will operate in line with traffic laws. 

4. Help for disabled people: When it comes to driving, disabled people must rely on others. They can rely on artificial intelligence in self-driving cars. Take a peek at Tesla’s summon feature. It enables vehicles to leave the parking lot and travel to the owner. Such qualities may manifest inventive innovation in the future, making impaired people’s daily lives nearly self-sufficient. 

5. Reduction in cost: One could believe that such innovation will come at a high cost. You may be correct, but consider the technology and the benefits that self-driving cars will bring to your driving experience. Furthermore, once self-driving cars are standardized, you will have access to both low-cost and high-cost models. Apart from the purchase price, the cost of maintenance and insurance will be reduced. There will be few accidents because artificial intelligence is designed to handle autos safely. The technology would also alert consumers to identify previous maintenance issues before a breakdown or other costly repairs occur. 

How GTS can help you?

We at Global Technology Solutions have spent more than half-decade developing and perfecting our automotive skills. We have active partnerships with reputable suppliers and OEMs, as well as multilingual assistance. With our services of car datasets and traffic life datasets, GTS has a team of specialists and the relevant resources on the ground to help you improve your product development and testing workflow. We specialize in Data Quality Management and our clients are of a wide variety. 


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